Archive for August 16th, 2008

As I write this, the Dallas Cowboys (a.ka. “America’s Team”) is playing a preseason game against the Denver Broncos. And of course, the Summer Olympics are receiving wall-to-wall coverage. Now seems like a great time to talk about sports marketing, particularly as it applies to heroes and role models. Read the rest of this entry »

Welcome to the brand spankin’ new blog of grokmedia, dedicated to marketing, advertising, and design. We’ll cover analysis of current media and advertising campaigns, media spin, and ideas for making your marketing better. We invite your participation, your comments, and your ideas.