Archive for August 18th, 2008

I get most of my ideas in the shower, shaving, or brushing my teeth. Why? I dunno. But this morning, my thoughts turned to thoughts about toothpaste, odd as that my seem.

As an advertising/marketing guy, I can’t watch TV spots without analyzing them (any more so than I can go to the symphony and not dissect the orchestra’s performance…such is the price you pay for being a musician). Over the years, I’ve discovered something. The toothpaste ads – all of them – are lying to us. Let me explain… Read the rest of this entry »