The latest spot from Microsoft has been unleashed on an unsuspecting populace. The good news: it’s (a bit) funnier than the last spot. The bad news: it’s still brain-dead stupid. According to a Microsoft spokespersyn, there’s to be a whole series of these spots (Oh, the Humanity! The Horror!) and we’ll just have to wait for them to do the ‘reveal’ as to what in the HELL they’re on about.

Color me underwhelmed.

At this point, Microsoft, I don’t care if your next product is an all-singing, all-dancing, walks-on-water, savior of the universe. You’ve broken a sacred trust with me (that would be “Vista,” and until you own up to that colossal mistake, I’m not gonna trust you with my money. Period.

It would be a better use of Microsoft’s marketing dollars if they simply came out with a mea culpa about Vista, and promised to fix things. Trying to divert attention from the train wreck that is Vista is not just ineffective – it’s stupid.

Apparently, Microsoft wants to re-brand “PC” to mean “Perpetually Connected.” Um…right. Here’s the deal, Bill – I can’t keep my friggin’ Windows Mobile Phone to sync with my Windows XP or Vista computers. How much credibility do you think you’ll have trying to convince me that you guys are suddenly gonna know how to keep things “perpetually connected”? That, of course, belies the REAL point, that Microsoft products are difficult to use, buggy as Hell, and make it much harder to be productive than the other guy’s stuff (that would be Apple).

I don’t see any good coming out of this. Microsoft is every bit as out of touch with their users as Washington D.C. is with taxpayers. Perhaps we should all send T-Shirts to CEO Steve Balmer, emblazoned with with message, “Stop! I am their leader! Which way did they go?”

Sad. Very sad.

This entry was posted on Friday, September 12th, 2008 at 2:07 pm and is filed under advertising, marketing.You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.