Archive for September 23rd, 2008

One of the first tasks that journalism students tackle in class is to write their own obituary. That sounds a little macabre, but there’s a method to the madness – writing about yourself is considerably more difficult than writing about someone else. (In fact, the trick to writing your own obit is to pretend you’re writing it about someone else.)

Marketing yourself is a lot like that. For some reason (false modesty, a societal proscription against bragging, whatever), it’s a lot harder to market yourself than it is to market someone else. 

Recently, I’ve had the challenge to market myself, in order to build bookings for live, musical performance. It’s interesting, because while I am typically fearless when recommending marketing ideas to clients, when you’re doing it yourself, it’s a lot harder. But why? I have a theory (what a surprise!)… Read the rest of this entry »