Archive for October 4th, 2008

Slogans. Gotta love ‘em. Good ones are designed to elicit emotions, specifically to communicate how a company wants you to feel about them. I’ve seen some brilliant slogans – and some really bad ones. Ford Motor Company has gone through a bunch in the past few years, some good, some…not so much. Here’s a sampling:

Ford has a better idea.

Quality is Job One.

Have you driven a Ford lately?

Drive One.

Um…yeah. Read the rest of this entry »