Archive for October 6th, 2008

So, campers – make it through Monday without jumping out of a skyscraper? Good for you. The worst is yet to come, but don’t let me be a wet blanket. Plenty of blame to go around, too. No matter who wins in December, we’re really only electing somebody new to shoulder the blame. 

Now that we have a grip on reality, how’s your marketing looking? If you’re like me, you’re in the process of rethinking everything. I count among my clients a restaurateur. He thinks nothing will change, the old “people gotta eat” theory. That may as well be true, but the truth is, when people don’t have money they do still eat – but they don’t eat out, at least not as much. I have another client, a sporting goods shop. Will a recession threaten his business? You bet, if we’re talking about the price of ammo. I used to shoot 50 rounds a week, minimum, just to keep my skills up. Not now. I’m looking at buying a 22 pistol, just because the ammo is so much cheaper. I’ll bet his charter vacation business, ammo sales, and big-ticket items will be down. 

So what’s a marketeer to do? Read the rest of this entry »