Marketing to your market.
Posted by: admin in advertising, design, marketing, tags: market, marketing, packaging
This is probably going to sound like a “no, DUH!” rant, but have you ever stopped to think about how you market to your market?
In my job as a wanna-be Design Police Commissioner, I see a lot of bad design, good design, and everything in between. Same for marketing. I’ve seen some pitches that would melt hearts, and some that wouldn’t sell a starving man a steak. But the good pitches and designs all have one thing in common – they all target their market with a look and feel – and message – that is appropriate for the people they are trying to reach.
Think about that for a second.
That is actually huge. It is actually possible to miss your target because you didn’t market to them appropriately. Case in point: packaging. Read the rest of this entry »
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