PR in the Age of Fast Food.
Posted by: admin in advertising, marketing, tags: Burger King, customer relations, fast food, perception, public relations, reality, service
Do you know one way to tell what businesses are competitive – and lucrative? Count how many ads you see on TV. On that basis, there’s huge money in drugs, pet food, automobiles, and…fast food. McDonald’s, Burger King, Wendy’s, Jack in the Box (my personal fave) and their brethren account for a huge chunk o’ change in the TV network’s up fronts. Fast food is big business. Every dollar they spend helps establish product positions and reinforce their formidable brands. TV spots don’t just encourage you to buy fast food – they tell you how you should feel about a particular fast food outlet, as well as how and why you’d want to crave their products. The spots (generally) do a masterful job. They promote a positive image of each chain.
And all that hard work can be shot to Hell in the blink of an eye by one bad experience at a drive-thru window.
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