Archive for October 23rd, 2008

As Television advertising begins to deal with the pardigm shift caused by DVR (Tivo) technology, advertisers are getting a little more creative. Concepts like ad synergies between TV ads and website ads, and entire campaigns focused on the web (using TV ads as a way to drive traffic to the ad campaign online) were once considered edgy and avant garde. Not any more. Getting traction today is even more difficult than it was in the pre-Internet age. Read the rest of this entry »