Comments on: Anatomy of an Ad #3: British Airways. http://blog.grokmedia.com/2008/10/26/anatomy-of-an-ad-3-british-airways/ grokking marketing, advertising, and design. Mon, 28 Sep 2009 15:10:53 +0000 hourly 1 http://wordpress.org/?v= By: Shaw http://blog.grokmedia.com/2008/10/26/anatomy-of-an-ad-3-british-airways/comment-page-1/#comment-298 Shaw Tue, 18 Nov 2008 01:18:20 +0000 http://blog.grokmedia.com/?p=156#comment-298 IMHO the ad was great. You've got Julie London singing about "The Good Life," you've got visually appealing images and marine life greeting and saying goodbye to each other before parting company, and all in all, it comes off as a classically, luxurious airline, with a beautiful terminal. If you don't look so hard for the marketing message and just enjoy the commercial, you pick up on more little details each time you see it. <br><br>British Airways had this to say about about the commercial: "The creation of Terminal 5 has been a once-in-a-lifetime opportunity for us to redefine air travel. Our aim was to replace the queues, the crowds and the stress with space, light and calm."<br><br>Not sure if they've been successful, but the commercial makes me want to book a flight and find out. IMHO the ad was great. You've got Julie London singing about “The Good Life,” you've got visually appealing images and marine life greeting and saying goodbye to each other before parting company, and all in all, it comes off as a classically, luxurious airline, with a beautiful terminal. If you don't look so hard for the marketing message and just enjoy the commercial, you pick up on more little details each time you see it.

British Airways had this to say about about the commercial: “The creation of Terminal 5 has been a once-in-a-lifetime opportunity for us to redefine air travel. Our aim was to replace the queues, the crowds and the stress with space, light and calm.”

Not sure if they've been successful, but the commercial makes me want to book a flight and find out.

]]> By: Shaw http://blog.grokmedia.com/2008/10/26/anatomy-of-an-ad-3-british-airways/comment-page-1/#comment-103 Shaw Mon, 17 Nov 2008 20:18:20 +0000 http://blog.grokmedia.com/?p=156#comment-103 IMHO the ad was great. You've got Julie London singing about "The Good Life," you've got visually appealing images and marine life greeting and saying goodbye to each other before parting company, and all in all, it comes off as a classically, luxurious airline, with a beautiful terminal. If you don't look so hard for the marketing message and just enjoy the commercial, you pick up on more little details each time you see it. <br><br>British Airways had this to say about about the commercial: "The creation of Terminal 5 has been a once-in-a-lifetime opportunity for us to redefine air travel. Our aim was to replace the queues, the crowds and the stress with space, light and calm."<br><br>Not sure if they've been successful, but the commercial makes me want to book a flight and find out. IMHO the ad was great. You've got Julie London singing about “The Good Life,” you've got visually appealing images and marine life greeting and saying goodbye to each other before parting company, and all in all, it comes off as a classically, luxurious airline, with a beautiful terminal. If you don't look so hard for the marketing message and just enjoy the commercial, you pick up on more little details each time you see it.

British Airways had this to say about about the commercial: “The creation of Terminal 5 has been a once-in-a-lifetime opportunity for us to redefine air travel. Our aim was to replace the queues, the crowds and the stress with space, light and calm.”

Not sure if they've been successful, but the commercial makes me want to book a flight and find out.

]]> By: frances http://blog.grokmedia.com/2008/10/26/anatomy-of-an-ad-3-british-airways/comment-page-1/#comment-88 frances Fri, 07 Nov 2008 05:36:18 +0000 http://blog.grokmedia.com/?p=156#comment-88 Totally on the mark - I just googled the ad because I thought I was missing something, or thought I would find commentary like yours. Completely random. Totally on the mark – I just googled the ad because I thought I was missing something, or thought I would find commentary like yours. Completely random.

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