When the ‘net hit critical mass, email was the biggest thing to hit marketing since third-class postage. Suddenly, you could reach millions of people for next-to-nothing. It was huge! Amazing! And then, the spammers killed the golden goose.
I remember when I received my first piece of spam.
I was incensed. Outraged. And I protested – to the sender, to my ISP, to the company that sent the mail – to everybody I could think of. And of course it dies absolutely no good. Because, believe it or not, spam actually works. Sort of. It’s a numbers game. Send out a million pieces of unsolicited crap, and some idiot, somewhere will respond. Since it cost you all of about a buck ninety-five to send it, get a couple of dozen people to respond, and you’re makin’ some real money. Who cares that you have essentially killed a valuable tool for communications and marketing. Read the rest of this entry »
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