Archive for November 8th, 2008

A lot of people have asked lately, “given that the economy is in the tank, and is likely to be there for a while, what do you suggest we do for marketing.” That’s a great question, and – as you might expect – the answers are not cut and dried, easy, or obvious. In fact, the solution for marketing in this economy is a little different for every client. However, there is one, overarching suggestion that I can make to just about everybody. 

Synergy. Read the rest of this entry »