Archive for November 11th, 2008

“Don’t confuse me with facts…I’ve got a good theory going here.”

How many times have you heard that? As marketing guys, we deal in perception as well as fact. It’s our job to create narratives to convey ideas. Unfortunately, marketing can be used as a weapon by the unscrupulous, to distort facts and spin the truth. When ideology gets in the way, you can have a clash between facts and feelings that creates a conflict worthy of the Hatfields and the McCoys. 

Take for example, the recent discussions over the rights of gun owners versus those who style themselves as “gun control” advocates. Read the rest of this entry »