Nov
18
2008
Marketing the Boogie Man.
Posted by: admin in Random Stuff, tags: bailout, Chrysler, Congress, Ford, GM
Cars have been much on my mind for the last few days, much like in the halls of Congress and across our great land. (For my take on what ails Detroit, please visit www.captaindigital.net and read today’s post, Motor City Madness.) But from a marketing perspective, this epic battle between Detroit’s finest and the lame duck Congress is…interesting.
What we’ve got here (with apologies to Strother Martin) is a failure to communicate…the truth.
And it’s that failure – and the framing/spin/mendacity that’s going on that is so bloody fascinating. To wit… Read the rest of this entry »





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