Archive for November 24th, 2008

If nothing else, this blog exists so that I can both talk about marketing – and put my marketing knowledge and theories into practice. I’m happy to say that we’re now averaging about 250 readers per week, and that’s enough visitors to start thinking towards ways I can monetize the blog. 

Why monetize? Frankly, I don’t expect to make a lot of money on this puppy…but I wouldn’t complain if I did. I’ve had friends suggest that I start charging for content. I’m convinced that charging for content would be the fastest way to kill this blog. Hey – if the Wall Street Journal can’t make a pay-for-access model work, how successful do you think I’d be?

That leaves underwriting and advertising. Since I’ve yet to find a corporate sugar daddy that is interesting in paying me to ramble, all that’s left is advertising. Read the rest of this entry »