Archive for December 29th, 2008

Sex is not the first thing I’ve thought of, when it comes to fast food – particularly not in relationship to Arby’s. The roast beef vendor is to fast food what the guy is at your 20th high school reunion, who’s name you can’t remember – he didn’t letter in anything, had no real accomplishments, but somehow, seems somewhat familiar, even 20 years later. You just don’t remember why.

Arby’s has an identity problem, in marketingspeak. (You’d think that being the last franchise standing that features “roast beef sandwiches” – as opposed to burgers or fried chicken – would be enough to stand out. Apparently not.) So, of course, their answer is to take the low road and use sex to sell sandwiches. Read the rest of this entry »