Archive for December 31st, 2008

As far as I’m concerned, I’m not going to shed a tear that 2008 is
one for the history books tonight. Been a rough year, any way you slice
it. Enough said. It’s time to look forward, and not agonize over the
immediate past.

To all the readers of this blog, may you have a
happy and prosperous new year, filled with success, security, and
sanity, in an insane world.

Godspeed…

GEICO has been using multiple pitch-persons for some time now. “Persons” is something of a misnomer…they’ve used cavemen, a variety of celebrities (my faves are Don LaFontaine, Peter Frampton, Michael Winslow, and Mrs. Butterworths) and, of course, the GEICO Gecko.

The very cockney gekko has been around since 1999, making him one of the more successful of insurance mascots. As he’s a 3D animated pitchman, he’s not changed much in the last 9 years (which is more than I can say for most of us.) While the cavemen went on to a shortlived series, the gecko has stayed true to his commercial roots. Interestingly, the gekko commercials have actually been both very consistent, and if anything, better over the years.

The latest one manages to poke gentle fun at GEICO itself, without making the viewer feel as if they’re being conned, and without the humor making us think less of the sponsor, just to get a laugh. That’s pretty amazing. Read the rest of this entry »