I like to review my blog stats from time to time, to see where my readers come from, and what interests them. Recently, I’ve learned that there are a disproportionately number of hits being generated by the search term “Dori Kelly.” For those of you who might be unaware of the lithsome Ms. Kelly, she is currently the spokesmodel for Glade products. You know, the spots where she puts on airs (no pun intended) and with 30 seconds, is exposed for exaggerating/lying/deceiving her family and friends. Frankly, I’m not quite sure why Glade thinks this is a good idea, since the spots leave you with one of two conclusions – people that buy Glade are ashamed of their products, or only liars buy Glade.

That notwithstanding, the babealicous Ms. Kelly has attracted what at this point would be accurately referred to as an “underground cult following” on the ‘net. Something of a Woman of Mystery, it’s bloody difficult to turn up any info on her at all. Compare this to Mercury spokesmodel Jill Wagner, who has embraced the Internet with a vengeance.

In my casual research, I’ve turned up scant information on Kelly. Here’s what I have learned:

On the Internet Movie Database (IMDb.com) she shows up as “Dori May Kelly” with but one screen credit to her name, a SciFi schlockfest known as “Winterbeast,” where she essayed the role of Barbera. Apparently, the 1991 Winterbeast is a cheesy to the point where it gives Plan 9 From Outer Space a real run for it’s money in the “just how bad can one movie be” category. (Ironic that the one credit listed for Kelly is also one of the worst flicks ever made.)

Apparently, Winterbeast, a touching tale of a haunted totem pole, is so bad, it actually has a following. Go to winterbeast.com, and you can learn more about the flick, and actually order a copy for your very own.

Here’s the trailer, which is right down there at the bottom of the barrel as trailers go. Look for Dori’s briefer-than-brief appearance (I think) at about 57 seconds into the reel:

This is all well and good, but my question is, if Dori Kelly is generating this kind of interest on the web, where in the HELL is her publicist, and why isn’t her agent trying to capitalize on this? I’m not addicted to media coverage, but if the highpoint of my career was a series of Glade commercials and a flick in the running for the “worst movie ever made,” I think I’d try and leverage every bit of positive publicity and media buzz I could get my hands on.

I have no answers here – only questions. But far be it from me to ignore the interest in Dori Kelly, especially since I fully expect it to boost my blog stats.

Thanks, Dori. And here’s some free advice – fire your agent and publicist, or at least introduce them to the World Wide Web. Your bank acount will thank you.

This entry was posted on Friday, January 9th, 2009 at 7:28 pm and is filed under marketing, media.You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.