I like to review my blog stats from time to time, to see where my readers come from, and what interests them. Recently, I’ve learned that there are a disproportionately number of hits being generated by the search term “Dori Kelly.” For those of you who might be unaware of the lithsome Ms. Kelly, she is currently the spokesmodel for Glade products. You know, the spots where she puts on airs (no pun intended) and with 30 seconds, is exposed for exaggerating/lying/deceiving her family and friends. Frankly, I’m not quite sure why Glade thinks this is a good idea, since the spots leave you with one of two conclusions – people that buy Glade are ashamed of their products, or only liars buy Glade.
That notwithstanding, the babealicous Ms. Kelly has attracted what at this point would be accurately referred to as an “underground cult following” on the ‘net. Something of a Woman of Mystery, it’s bloody difficult to turn up any info on her at all. Compare this to Mercury spokesmodel Jill Wagner, who has embraced the Internet with a vengeance.
In my casual research, I’ve turned up scant information on Kelly. Here’s what I have learned: Read the rest of this entry »
There’s something about listening to a pitchman do his thing that is somehow both fascinating and revolting, all at the same time. It’s like a train wreck – you’re appalled, but you just can’t look away. I’m guilty of actually enjoying listening to these guys, at least the first couple of times. (The 20 insertions per day on some of these spots…not so much.) What fascinates me is how these guys do their voodoo that they do so well.
Presented for your consideration: Billy Mays (the reigning champ) versus Vince (the challenger): Read the rest of this entry »
My Dad used to joke that he ran a non-profit business…because he didn’t make a profit from it. (Ba-dum DUM. Thank you…I’ll be here through Thursday…try the veal…and please tip your waitperson.) I’ve had a lot of experience with marketing for non-profits, and I’ve found they fit solidly into two camps – groups that think big, and groups that think small. The big-thinkers are usually (but not always) big charities – you know…March of Dimes, Susan G. Kommen…that kind of organization. They are well funded and do some pretty sophisticated marketing. Then there’s the little guys – who generally think small – and get similar results. As a marketer, I’ve found the trick to be getting small non-profits to try and think big. That doesn’t mean spending a lot…it just means resetting their frame of reference, and using marketing to make them appear to be bigger, more organized, and more successful than they really are. Read the rest of this entry »
This is going to be a pretty short post, by design. I believe when someone famous suffers some personal tragedy, they should be given the opportunity to grive in private. There is no “people’s right to know,” in this kind of thing. Period. I’ve never met John Travolta or Kelly Preston. Don’t know them, other than by their work as actors. My heart goes out to them as a parent. I (thankfully) can’t imagine what it would be like to lose a child, especially to some sudden illness. I pray that God will give them peace. On the other hand, I pray that God will get out his smiting bag, and open up a can of plagues to send to most of the mainstream media. Here’s why… Read the rest of this entry »
Church has changed a lot since I was a kid. At least it has in some churches. (The one my family attends is virtually unchanged from the church of my youth – which is exactly why we go there.) The new trend in churches seems to be to have a rock concert (with “Praise Team” musicians) with a sermon attached. The theory goes that if you can change church into something that will get the muddled asses…um “huddled masses”…yearning to see free bread and circuses, you can get them to attend church. The problem with that idea is that when you take all the mystery and majesty out of a church service, you remove what really appeals to worshipers. As a professional musician, I’ve got nothing against rock concerts, especially concerts where the lyrics are positive and uplifting. But a rock concert is no substitute for worship. A concert can be a religious experience, but I’ve yet to see a concert that can rival the Sacrament of Holy Communion from the Book of Common Prayer (1928) for a way to get closer to God. Read the rest of this entry »
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