The game has defied my expectations, to say the least. Not so the spots – with only a couple of standouts (from the usual suspects) the Super ads have been anything but. Here’s my spin on the second part of the festivities…
Halftime/Second Half
The GOOD:
NBC: LMAO. Normally, network spots promoting their lineup of shows are pretty lame, or just embarrassing (like the NBC “I’m feelin’ allright” spot earlier). This one was funny, and somewhat reminiscent of the eTrade “Money Coming Out of His Wazoo” spot from the 2000 Super Bowl. Wouldn’t make me watch their shows – but a nice effort, nonetheless. Read the rest of this entry »
As a service to those that TiVO pas the spots to watch the game (both of you), here’s my crack analysis of the Super Bowl spots – at least the ones that stood out for me, for whatever reason.
First Half
The GOOD:
Doritos: Crystal Ball. I laughed out loud at this one. You could see it coming, and it was still funny. I like funny. Memorable. People will be talking about this one tomorrow.
Doritos: Crunch. Another laugh-out-loud, funny spot. Gotta get me some of those chips. So far, Doritos looks like the clear winner in the Super Bowl spot contest.
Castrol: EdgeMonkeys.com. Funny spot. Not sure if it sells oil, but it’s got enough connection to the product to make me remember the brand. Which is a good thing.
Pepsi Max: I’m Good. Very funny spot, as long as you like slapstick, physical comedy. (I do.) It’s definitely a spot that will appeal to guys…and 10 year old girls. Wives…not so much. The concept of a “cola for men” is a bit iffy to me, but I’m willing to listen.
eTrade: Golf. Loved it. The idea of this baby playing golf, with his excess of ‘tude? Classic. Read the rest of this entry »
As regular readers of this blog know, I’m a big fan of good advertising. Ironically, the “Super Bowl of Advertising” is…um…the Super Bowl itself. In fact, there are quite a number of people who watch the game, not for the game, but for the ads. This year, I have to admit, I’m kinda torn. While I’m a die-hard Cowboys fan (in spite of players like T.O. and other crybabies, and the embarrassment that is Jerry Jones), I’ve loved the Steelers since I was a kid. I grew up in Shreveport, the home town of Terry Bradshaw. While Terry is almost a decade older than I am, we both had the same high school history teacher (and consider this a grok shout-out to Martha Watson, wherever you are). Terry used to show up several times a year, to visit Ms. Watson, which, for a high school kid, was like having royalty descend on your school. By that time, he’d been with the Steelers for a few years. (I actually got to see him play an exhibition game at the start of his rookie year, in Shreveport, against the then-Boston Patriots.) At the time, he was still a couple of years away from the first of his two Super Bowl rings. So, for no better reason than I like my fellow Shreveporter Bradshaw, I have to pull for the Steelers. On the other hand, I’ve always felt sorry for the Cardinals. From the time when they used to be a part of the Cowboy’s division, the NFC East, the Cardinals have, historically, been a league joke/doormat/afterthought. Not today. With the “on any given Sunday” axiom in the NFL, it’s possible – although not likely – that the league’s perennial patsies Could Go All The Way. Stay tuned. Read the rest of this entry »
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