Archive for February 20th, 2009

As a marketing guy facing the New Reality or New Economy or whatever term you want to use to define the ever-changing world in which we live in, I’m always looking for ways to do more with less. I’ve yet to be fortunate enough to find a customer who’s idea of a marketing/advertising budget was “money is not a problem.” (Then again, I’ve never met a leprechaun or a unicorn, either.)

As such, I’ve been trying some ideas on my own (in the spirit of “eating my own dog food”), to see what works – and what doesn’t – under the current economic conditions. One thing that I recommend to all my clients is to setup a blog. That sounds simple – but in fact, I’ve found some results that might surprise you. Read the rest of this entry »