Glade/Dori Kelly Update.

Feb 28 2009

Posted by: admin in advertising, marketing, media, tags: blog stats, Dori Kelly, Glade, science, spokesmodel

Well, campers, I’ve spoken with the folks at Johnson and Johnson (a family company) about the Glade spots. Briefly. So far…nothing to report. I did get a reply to one of my blog posts, agreeing that the spokesmodel is definitely in the enigmatic camp, and offering that nobody really seems to know if her name is even really Dori Kelly. Hard to say.

At this point, I think I’m pursuing this as much because of the challenge, as I’m interested in talking with the Glade brand manager about the ad strategy. I’ve never know a company to be as tight with info as this (not criticizing…just making and observation). But I have to admit, this thing seems to be feeding upon itself.

I was never much of a science student, but I seem to recall that there’s some sort of scientific law that has to do with the concept that you can’t really observe anything without affecting and influencing the thing you’re observing. For instance, if you want to study something that lives only in the dark, you’d have to turn on some kind of light to see it. Turn on the light, and the thing leaves. The connection here is that my blog stats show that every time I mention “Dori Kelly,” I get a big traffic boost. BIG traffic boost. There’s obviously some interest on the web about the spokes-lass and her background. But I’m wondering how much MORE interest there is out there BECAUSE people like me are writing about her. No way to tell for sure, really, because observing and studying that phenomenon would influence the result. Ah, the joys of a through-composed paradox.

So…I’ll report back when I have something more to report. For now, all you Glade Spokeslady fans, keep up the traffic.

This entry was posted on Saturday, February 28th, 2009 at 1:03 pm and is filed under advertising, marketing, media.You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

Tony

One note: The company that makes Glade is NOT Johnson and Johnson. It is SC Johnson of Racine, Wisconsin.
John Doe

Let me clear something up for you. The Dori Kelly in the Glade commercial (if that is indeed her name) is not the Dori MAY Kelly in the Winterbeast flick. In fact, in the trailer you posted, Dori May Kelly makes no appearance (the redhead is another actress). She has a couple of brief scenes in the body of the movie. I know this because I knew her quite well. I won't say how, but let's leave it at that. You're barking up the wrong tree. Try another trail.
http://captaindigital.net captaindigital

And the mystery deepens. The odd part is that I called the Glade folks and asked for info on the actress – whoever she is. That was a couple of months ago. I'm still waiting for a callback.

You'd think that SOMEbody – the actress, her agent, the ad agency, or SC Johnson – would want to capitalize on the Internet buzz and work the PR angle. Again, I'm still waiting.
John Doe

Let me clear something up for you. The Dori Kelly in the Glade commercial (if that is indeed her name) is not the Dori MAY Kelly in the Winterbeast flick. In fact, in the trailer you posted, Dori May Kelly makes no appearance (the redhead is another actress). She has a couple of brief scenes in the body of the movie. I know this because I knew her quite well. I won't say how, but let's leave it at that. You're barking up the wrong tree. Try another trail.
http://captaindigital.net captaindigital

And the mystery deepens. The odd part is that I called the Glade folks and asked for info on the actress – whoever she is. That was a couple of months ago. I'm still waiting for a callback.

You'd think that SOMEbody – the actress, her agent, the ad agency, or SC Johnson – would want to capitalize on the Internet buzz and work the PR angle. Again, I'm still waiting.