News item:

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Obama Halves Chrysler’s Planned Marketing Budget

Task Force Agrees Automaker Needs Advertising — Just Not $134 Million Worth

By Jean Halliday

Published: May 11, 2009

DETROIT (AdAge.com) — Chrysler wanted to spend $134 million in advertising over the nine weeks it’s expected to be in bankruptcy — the U.S. Treasury’s auto-industry task force gave it half that.

So if GM, which is wrestling with the possibility of a Chapter 11 filing itself, is wondering how much influence the task force will have over marketing, the answer is: plenty. However, transcripts from the U.S. Bankruptcy Court for Southern District of New York, where the Chrysler case is being heard, proved for the first time that the task force at least understands that advertising is a necessary expense — even if it doesn’t think Chrysler needs $134 million for nine weeks of car ads. (continued after link)

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So it’s come to this. Anything worth managing is worth MICROmanaging – at least in the ObamaNation. Read the rest of this entry »