Archive for May 20th, 2009

Healthymagination.

That’s the word that General Electric has coined for it’s public education campaign regarding their efforts to change health care for the better. Or not. GE is waging a huge public relations campaign – and an even more expensive lobbying effort behind the scenes to change both health care and energy policy at the Federal level.

Wait a minute…what’s one got to do with the other?

Pay attention, campers, because I hope, by the end of this post, to have opened your eyes to how marketing – innocent little marketing – is being used as both a tool to change the hearts and minds of the public, and as a club, to force the government to support policies that will benefit GE financially. Read the rest of this entry »