Denny’s Restaurants has been around for…well…for a long time. Long as I can remember, anyway. And they’ve been largely interchangeable, between their competition. I mean, can you really tell me how Denny’s differs from iHOP, Shoneys, or any of the other places that cater to big appetites with small wallets? I can’t. But Denny’s may have found a way to cut through the clutter and make a name for themselves. And it involves, of all things, television. Read the rest of this entry »
What in the HELL is going on with Toyota? Over the past 20 years, Toyota has acquired a rep for making quality vehicles. In fact, most surveys indicate that Toyota practically owns the “mindshare” outright for “quality” with the buying public, when it comes to automobile quality. But reputations are difficult to acquire – and easy to destroy. All it takes is one little P.R. disaster, and your carefully-crafted image as the King of Quality can be a thing of the past.
When it comes to corporate disasters, the problems with Toyota’s gas pedals is a doozy. From a PR perspective, this one ranks right up there with Union Carbide (Bhopal), Johnson and Johnson (Tylenol), and of course Ford/Firestone (Explorer). Which makes it all the more curious as to how Toyota seems to be dragging their feet in their response to the problem. Read the rest of this entry »
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