Posts Tagged “adveritising”

I love TV. I love GOOD TV. And I love great TV advertising. But to be good, an ad has to be engaging, resonant, and memorable. I can’t think of any advertiser in the past, say, dozen years or so that has been as consistently engaging, resonant and memorable as Jack In the Box. Their ads are funny without being too “out there,” resonant without being too earnest, memorable without the need to be repeated ad nauseum, and strike just the right chord about 99% of the time. Let me show you what I mean… Read the rest of this entry »