Posts Tagged “analysis”

All the Marbles.

As a service to those that TiVO pas the spots to watch the game (both of you), here’s my crack analysis of the Super Bowl spots – at least the ones that stood out for me, for whatever reason.

First Half

The GOOD:

Doritos: Crystal Ball. I laughed out loud at this one. You could see it coming, and it was still funny. I like funny. Memorable. People will be talking about this one tomorrow.

Doritos: Crunch. Another laugh-out-loud, funny spot. Gotta get me some of those chips. So far, Doritos looks like the clear winner in the Super Bowl spot contest.

Castrol: EdgeMonkeys.com. Funny spot. Not sure if it sells oil, but it’s got enough connection to the product to make me remember the brand. Which is a good thing.

Pepsi Max: I’m Good. Very funny spot, as long as you like slapstick, physical comedy. (I do.) It’s definitely a spot that will appeal to guys…and 10 year old girls. Wives…not so much. The concept of a “cola for men” is a bit iffy to me, but I’m willing to listen.

eTrade: Golf. Loved it. The idea of this baby playing golf, with his excess of ‘tude? Classic. Read the rest of this entry »