Posts Tagged “Ayn Rand”

In the current economic climate, there’s a lot of speculation about how our economy might affect marketing. Fair enough. Marketing exists to try and turn prospects into customers, or more specifically, trying to get people to part with their money. Therein, as they say, lies the rub. When the economy goes South, people naturally pull in their horns financially, eliminating all but essential purchases. Sales are down all over – so what’s a marketer to do? Read the rest of this entry »

Okay, here’s the deal. From a very young age, my Dad taught me to analyze things critically. We started with TV commercials. (“Dash makes your washer like it’s 10 feet tall!” was a favorite target. My Dad would ask “why would you want a ten-foot tall washer? Would it clean better? Wouldn’t it be more difficult to use a washer that tall?) I learned to go past the hype and figure out what they were really saying, and how they used hype, tricks, and razzle-dazzle like a magician’s misdirection. He taught me to try to get to the meat of the matter – figure out what was really going on, and what they were REALLY selling. These were valuable lessons for my career as a marketing guy – but are coming in handy in what passes nowadays as “real life.” Here’s what I mean… Read the rest of this entry »