Posts Tagged “blog”

One of the weird things about being on the web is a lot like being on radio…I remember in my salad days, I spent an hour doing the sign-on/morning show, when somebody rushed in and told me “You’re not on the air!” seemed that the master switch had a short in it, and I’d been essentially broadcasting to myself.

A few days ago, I installed an update to a key plugin (Google Analytics for WordPress). Without realizing it (until today) the blog was down, and visitors saw a blank white page, with NO code displayed, even if you chose “view source.” I don’t wanna get all Mr. Propeller Head on you, but that’s weird. Finally tracked the error down to a plugin upgrade malfunction. It’s fixed now. My appologies to anyone who wondered where the blog went off to.

As a marketing guy facing the New Reality or New Economy or whatever term you want to use to define the ever-changing world in which we live in, I’m always looking for ways to do more with less. I’ve yet to be fortunate enough to find a customer who’s idea of a marketing/advertising budget was “money is not a problem.” (Then again, I’ve never met a leprechaun or a unicorn, either.)

As such, I’ve been trying some ideas on my own (in the spirit of “eating my own dog food”), to see what works – and what doesn’t – under the current economic conditions. One thing that I recommend to all my clients is to setup a blog. That sounds simple – but in fact, I’ve found some results that might surprise you. Read the rest of this entry »