Posts Tagged “cane”

What is spin? From a marketing frame of reference, spin can be defined as using marketing and public relations to influence public opinion in your favor, by way of slanting the argument. Spin is a fact of life. Some spin is opaque. Some is transparent. Some is so well-constructed that it’s virtually invisible. But spin is usually REactive, not PROactive. To be more accurate, spin is usually employed as damage control as a tool of defense, rather than as a offensive tool.

In recent years, we’ve seen spin that would make a top envious from organizations like the tobacco growers, automobile makers, and scads of politicians (who virtually invented spin). Last night, I saw a TV spot for a group that has decided to take spin to a new level, proactively seeking to change the hearts and minds of the great unwashed before they even get their hackles up regarding the group’s product. Read the rest of this entry »