Posts Tagged “change”

When I began working in the marketing/advertising/design world, computers were something that only large corporations used – no such thing as a “personal” computer. If you wanted to create artwork that printed using more than one color, you needed Amberlith or Rubylith, and an X-acto knife. White Plaka and Liquid Paper were an illustrator’s best friends, and my biggest problem was keeping a set of Rapidograph pens free of India Ink clogs.

Things have changed. Read the rest of this entry »

Appologies to Marshall McLuhan, but have you noticed what’s going on in the Presidential sweepstakes lately? The slogans, they are a-changin’, and when slogans change, you can bet your bottom contribution that there’s a major shakeup in the campaign strategies.

Early on, McCain latched onto the “Maverick” brand as his own. He doggedly trotted out his willingness to go against his own party, and be his own man. This consistency helped, but it was never the home run he was hoping for. Lately, he’s gone with “Country First” – a not-so-subtle jab at Barack “Citizen of the World” Obama.

The latest change is from the Obama camp. Read the rest of this entry »