Cars have been much on my mind for the last few days, much like in the halls of Congress and across our great land. (For my take on what ails Detroit, please visit www.captaindigital.net and read today’s post, Motor City Madness.) But from a marketing perspective, this epic battle between Detroit’s finest and the lame duck Congress is…interesting.
What we’ve got here (with apologies to Strother Martin) is a failure to communicate…the truth.
And it’s that failure – and the framing/spin/mendacity that’s going on that is so bloody fascinating. To wit… Read the rest of this entry »
Have you seen T. Boone Pickens “Pickens Plan” ads? Unless you live sans-TV, you really can’t miss them. (That’s the big advantage of being a rich guy with a point to make – you can actually afford to get your message out there.) Pickens argues that the biggest threat to our national security is our dependence on foreign oil. I’m not sure that I agree with him that it’s the biggest threat, but it’s certainly in the top five, and it is arguably the biggest threat (other than Congress) to our long-term economic security.
Pickens is doing a masterful job in getting people to discuss energy policy, something that makes most people’s eyes glaze over faster than you can say “1040 long form.” Since Congress does nothing (ever, about anything), Pickens has used the biggest bully pulpit money can buy, and taken his case directly to We the People. Good for him. Read the rest of this entry »
Cars have been much on my mind for the last few days, much like in the halls of Congress and across our great land. (For my take on what ails Detroit, please visit www.captaindigital.net and read today’s post, Motor City Madness.) But from a marketing perspective, this epic battle between Detroit’s finest and the lame duck Congress is…interesting.
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