Posts Tagged “corporate ID”

all things come to them's that wait.

I love Jack in the Box. Seriously. I love their food (the cheddar potato wedges are to die for). I love their commercials. I love their whole attitude and persona. I’m a huge fan. I think the entire “Jack” character is simply brilliant. Which is why I’m nothing short of stunned regarding the recent remake of the jackinthebox.com corporate website. Don’t get me wrong. It’s attractive. It’s cool. It’s got the content (the commercials) everyone wants to see. But you’d think it was designed by someone mainlining Heinz ketchup. Slow doesn’t begin to describe it. And slow = death on the web.

Now understand that I’ve got a lot of experience building rich media websites. Read the rest of this entry »