Posts Tagged “depression”

I’m curious…Are you seeing any of your customers cancelling or delaying plans for marketing efforts, in light of the current economic reality?

So far (cross my fingers) I’ve not seen any cancellations, but today I was told that one of my clients was delaying plans to start a new marketing push, at least until the new year.

That’s not unexpected, but it is a little scary.

So…rather than expound on the economy, and how I believe we’d all be better off to just take our medicines, let the companies fail that are unsound, pick ourselves up, dust ourselves off, and get the economy moving again…I’d rather hear what YOU have to say. If you’d rather not have your remarks exposed on the blog, write me (bkozak@grokmedia.com) and I’ll keep your comments anonymous. I’m particularly interested in personal stories regarding how the economic downturn is affecting your company – and your marketing.

More details soon.

So, campers – make it through Monday without jumping out of a skyscraper? Good for you. The worst is yet to come, but don’t let me be a wet blanket. Plenty of blame to go around, too. No matter who wins in December, we’re really only electing somebody new to shoulder the blame. 

Now that we have a grip on reality, how’s your marketing looking? If you’re like me, you’re in the process of rethinking everything. I count among my clients a restaurateur. He thinks nothing will change, the old “people gotta eat” theory. That may as well be true, but the truth is, when people don’t have money they do still eat – but they don’t eat out, at least not as much. I have another client, a sporting goods shop. Will a recession threaten his business? You bet, if we’re talking about the price of ammo. I used to shoot 50 rounds a week, minimum, just to keep my skills up. Not now. I’m looking at buying a 22 pistol, just because the ammo is so much cheaper. I’ll bet his charter vacation business, ammo sales, and big-ticket items will be down. 

So what’s a marketeer to do? Read the rest of this entry »