Posts Tagged “Designer”

Seen the latest commercial from Microsoft? The spot claims to have found an “artist” who wants to find the right computer for video editing. I don’t wanna spoil the ending for you, but she chooses a PC over a Mac. Microsoft wants us to all believe that, in the words of Irving Berlin, “Anything you (Mac) can do, I (Windows) can do better.” Only one teensy, tiny little problem. It’s all a lie. Read the rest of this entry »

[Note: this is an expanded that originally appeared on Captain Digital Speaks! from 2005.]

There’s an old saw in show business about the five stages of an actor’s career. It goes something like this:

Who is Jack Nicholson?

Get me Jack Nicholson!

Get me a Jack Nicholson type.

Get me a ‘young’ Jack Nicholson.

Who is Jack Nicholson?
Marketing is a lot like that. I once worked for Micrografx as their creative director. Out of the blue a company out of Canada started running ads that offered a competitive product to our flagship release (Designer). Our software engineer’s response: “Who is Corel?”

Corel’s product launched and the trade press responded favorably. All of a sudden, it was no longer “Micrografx Designer and it’s competitors,” but Micrografx Designer and newcomer Corel Draw!.

After our design team failed to take Corel seriously, the press started saying “Micrografx Designer and Corel Draw!” and shortly “Corel Draw! and Micrografx Designer.”

As Micrografx Designer showed it’s age – and a new version was slow in coming, we heard “Corel Draw, and other applications like Micrografx Designer.” Read the rest of this entry »