Posts Tagged “Dr Pepper”

I’ve always had a soft spot in my heart for soft drink advertising. As a naturalized Texan, I’ve always been pulling for Dr Pepper (even though my soft drink of choice is Coca Cola). Dr Pepper’s ads have, over the years, shown flashes of brilliance (think “I’m a Pepper, You’re a Pepper) and at times been so generic as to blend into the background of mediocrity. Lately, Dr Pepper’s marketing has been floundering in that sea of “me-too”ism. Just tonight, I saw a new spot, with a new slogan, new pitchman, and new attitude. And it’s brilliant. Read the rest of this entry »