Posts Tagged “Fiat”

Jeep. There's Only One.

And then there were two. ChryCerebus has turned the page to Chapter 11 (as opposed to turning the corner), and what’s left looks a lot like Crissis-ler. The conventional wisdom is that Chrysler is toast (the brand, not the company), Dodge is on the bubble, and Jeep is the only brand that has actual worth in a Detroit-style fire sale. Fair enough. For the sake of argument, let’s pretend that, with the bankruptcy, Chrysler is able to shed it’s legacy costs and indentured servitude to the unions union contracts, and can either move forward as a leaner, meaner company, or sell its assets in liquidation. With the Chrysler brand D.O.A., and Dodge coughing up blood, let’s examine the best way to save Jeep, either as a stand-alone company or as something worth acquiring, and allow me make an out in left-field proposal for who should buy Jeep, wheel-lock, stock and barrel. Read the rest of this entry »