Posts Tagged “framing”

Are you hip to “framing”? If not, let me give you a crash course in the latest marketing jargon:

Framing is the term used to describe the coining of phrases and the spin used to focus the discussion on a specific issue from the point of view of a partisan position.

Framing is a term born from the idea of “framing a discussion,” or using subtle words and phrases to cast a discussion in a particular light. Think about the ongoing argument over gun rights in this country. Those that want to ban possession of certain types of guns (or for that matter, all guns)  by all save the police and military want to frame the discussion in their own terms: “assault weapons,” “gun control,” “Saturday Night Specials,” “Cop Killer bullets” and the like. These terms have helped the Left set the terms of the discussion on their turf, forcing the NRA and those that seek to preserve the rights of individuals to own guns to play defense.

Well, campers, the Episcopal Church has been framed – and those that disagree with that framing are fighting back. Read the rest of this entry »