Posts Tagged “GoDaddy”

The Super Bowl has come and gone again this year, proving that every now and then, there can be something more entertaining than TV spots. Good for football…bad for advertisers. This year’s crop of Super Bowl ads were ran the gamut from not bad to Gawd-awful, with a few stops in-between. One of the notable losers this year was GoDaddy, who, once again, trotted out “controversial” as their ad strategy.

Sex sells, they figure, and being controversial gets you noticed, so why not put together an ad campaign that gets free publicity from the controversy (like creating ads the network won’t run, then trumpeting the fact all over the news). Besides, football is a guy thing (primarily) and guys love locker-room humor (everywhere), large breasts (on women), innuendo (and double-entendre…even if they don’t know what they mean), and…sex. After all, the strategy worked last year…and the year before…and the year before that… Read the rest of this entry »