Posts Tagged “human nature”

In the current economic climate, there’s a lot of speculation about how our economy might affect marketing. Fair enough. Marketing exists to try and turn prospects into customers, or more specifically, trying to get people to part with their money. Therein, as they say, lies the rub. When the economy goes South, people naturally pull in their horns financially, eliminating all but essential purchases. Sales are down all over – so what’s a marketer to do? Read the rest of this entry »