grokmedia | mediablog » January http://blog.grokmedia.com grokking marketing, advertising, and design. Tue, 29 Mar 2011 16:07:47 +0000 en hourly 1 http://wordpress.org/?v= The Marketing Doldrums. http://blog.grokmedia.com/2008/12/28/the-marketing-doldrums/ http://blog.grokmedia.com/2008/12/28/the-marketing-doldrums/#comments Mon, 29 Dec 2008 02:17:36 +0000 admin http://blog.grokmedia.com/?p=281 Unless you’re in retail, the period between December 25th and the Monday after January 1st is, effectively, the Doldrums. From a business point of view, it’s the equivalent of being on a schooner or square-rigger, in the middle of the ocean, with nary a breeze in sight. Nothing happens. 

If you’re in outbound sales, you might as well reorganize your desk, update your files, weed out old contacts, et cetera. 

If you’re in marketing and advertising, it’s time to catch up on all the sleep you lost in the big run-up to the Christmas selling season, as nobody’s going to do anything until next year. 

As for me, I’m catching up on business plans, marketing plans, and strategic plans. 

Which brings up another question…what are your plans for next year, and how do you plan to adapt to the Brave New World of economic reality?

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