Posts Tagged “liar”

For some reason, liars are funny. At least, when it’s obvious they are lying. In marketing, we get accused of lying all the time. In fact, my wife is convinced we’ll burn in Hell, just for being in marketing biz. But when liars are used for comedic effect, the result can be some advertising with impact, and longevity.

Perhaps the most famous liar of the last 20 years of advertising has been the Joe Isuzu character brought to life by by actor David Leisure and created by the NY ad agency, Della Femina, Travisano, and Partners. The Isuzu spots featured Liesure’s Joe Isuzu as an over-the-top pitchman, willing to say anything, no matter how outrageous, to sell a car. Here are some examples, thanks to Wikipedia: Read the rest of this entry »