Posts Tagged “magazine”

Way down the economic ladder from million-dollar roll-outs, focus groups, and psychographic marketing is the area populated by guerrilla marketers who fly by the seats of their khakis and use their gut as a compass. This is area of marketing where any and every mistake can be your last, because you’re bettin’ the farm with every move you make. Down here, you have to live and breath “innovation,” “clever,” and “bold,” because you don’t have the budget to do things the way you can when you have huge budgets and an enormous staff at your beckon call. 

This past week, I was asked to design a new publication – a newsprint weekly magazine. Now I’ve done a fair amount of design in this area throughout my career. Ideally, I like the time to do some sketching, try some sample layouts, pick typefaces, and see what works. That kind of thing was a luxury the backers of this publication couldn’t afford. They needed it within three days(!), and simply couldn’t wait for things like focus groups and prototypes. Read the rest of this entry »

For the past three days, I’ve been feverishly working on the design and layout of a new weekly magazine. 

That I am excercising my design chops is not noteworthy. But as to the why I’m doing it, oddly enough, is.

I was approached by someone here in Amarillo, to help them with taking some raw artwork and source materials and converting them to ads. This person had been approached to create a local news and opinion magazine (with a conservative voice), and needed help, with a deadline looming. Read the rest of this entry »