Posts Tagged “marketing-centric”

My kid loves BAND-AIDs. She believes that, any time she’s wounded, a BAND-AID strip will make it better. I’m not talking about bleeding, here – I mean, if she sprains her finger, the dog steps on her foot, or if she has a stiff neck – a BAND-AID will fix her right up. My apologies to the fine folks at Johnson & Johnson, but that ain’t necessisarily so. Don’t get me wrong…adhesive bandages serve a useful purpose in the healing process, but they are not the one-size-fits-all, universal cure that my daughter would have me believe. (If they were, I wouldn’t mind our anual expenditures for BAND-AIDs, which seems to be a significant portion of the family debt, since she’s taken to putting them on EVERYTHING…)

But this is not a post about medicine, except as it relates to marketing. Too many people look at marketing as a kind of BAND-AID for their branding, their advertising, and their sales. And far too many take a BAND-AID approach to marketing itself. Read the rest of this entry »