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	<title>grokmedia &#124; mediablog &#187; marketing hype</title>
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		<title>Living up to the Hype.</title>
		<link>http://blog.grokmedia.com/2009/06/21/living-up-to-the-hype/</link>
		<comments>http://blog.grokmedia.com/2009/06/21/living-up-to-the-hype/#comments</comments>
		<pubDate>Sun, 21 Jun 2009 16:45:51 +0000</pubDate>
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				<category><![CDATA[advertising]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[cell phone]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[marketing hype]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Windows Mobile]]></category>

		<guid isPermaLink="false">http://blog.grokmedia.com/?p=509</guid>
		<description><![CDATA[On Friday, June 19th, I was fortunate enough to score a new, black 32GB iPhone. No, I didn&#8217;t wait in line at the crack of dawn. I didn&#8217;t pre-order it. I just walked into an AT&#38;T store around 2PM, and waited (only about 30 minutes) and walked out with my new phone. When I&#8217;m gonna [...]]]></description>
			<content:encoded><![CDATA[<p>On Friday, June 19th, I was fortunate enough to score a new, black 32GB iPhone. No, I didn&#8217;t wait in line at the crack of dawn. I didn&#8217;t pre-order it. I just walked into an AT&amp;T store around 2PM, and waited (only about 30 minutes) and walked out with my new phone. When I&#8217;m gonna buy into something that requires a (2 year) commitment, I typically wait for version 3.0. This is because I&#8217;ve learned &#8211; the hard way &#8211; that the first release of anything is usually the &#8220;one-point-UH-oh&#8221; release. In version 2, they get the bugs worked out from the first one, but it&#8217;s version three where the product really hits the sweet spot. So I waited to jump on the iPhone bandwagon until the 3G s was released (a.k.a. iPhone version 3.0/iPhone OS 3.0). I&#8217;m happy to report that the product lives up to it&#8217;s marketing hype &#8211; and then some. <span id="more-509"></span></p>
<p>I suffered for years as a water-carrier for Windows and All Things Microsoft. I had a late-model Windows Mobile phone, the Sprint/HTC Mogul. Never again. In the final months of my contract, I grew to loathe the phone, refering to it as the &#8220;Wagon Queen Family Truckster&#8221; of cell phones. You know how when you meet someone and you&#8217;re really attracted to them, but they have some obvious personality flaws, tics, or other weirdness, but you tell yourself &#8220;it&#8217;s okay&#8230;I don&#8217;t care about that&#8230;it won&#8217;t matter,&#8221; but in time, you can&#8217;t think of anything else BUT the annoying flaws? THAT sums up my relationship with the Windows Mobile OS, and, by extension, the Sprint/HTC Mogul. From the 1/2 day battery life, crappy keyboard, and lame 1x service (in Amarillo&#8230;don&#8217;t believe that 4G BS they&#8217;re pushing on TV) to the idiosyncratic operating system (with an emphasis on the &#8220;IDIO&#8221; part, as in &#8220;IDIOT&#8221;) that only an uber-geek could love, I&#8217;m glad to be rid of that crapalicious excuse for a phone. Two tin cans and some string would have worked better on occasion.</p>
<p>What impresses me so much about the iPhone is that it&#8217;s so bloody intuitive, simple, and&#8230;fun. The interface doesn&#8217;t make you work to do something &#8211; it gets out of your way. That&#8217;s the way a tool should be&#8230;it&#8217;s raison d&#8217;etre is to make your life <em>easier</em> by working <em>for </em>you. Not <em>in spite of you.</em></p>
<p>It&#8217;s also great to see that Apple&#8217;s marketing team doesn&#8217;t over-hype the phone. They don&#8217;t need to, but it&#8217;s nice to see them sell the reality and not the promise.</p>
<p>So count me as one satisfied customer, at least at this stage of the game. The price of admission is still high, but if you want a phone that just works &#8211; but does a LOT more than just let you make calls, check out the iPhone. And stay away from anything that says &#8220;Windows Mobile&#8221; on it. Remember &#8211; I did warn you&#8230;</p>
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