Dec
26
2008
Ask Me About My Worthless Merchandise!
Posted by: admin in advertising, marketing, tags: after-Christmas, discount, margin, markup, price, retail, saleNo. I didn’t see any signs like that today. But I might just as well have.
“All Merchandise 60% Off!”
“Storewide Savings! Up to 80% Off!”
“Everything Must Go!”
“Save Big! Save Now!”
“Everything marked down today through Jan. 12th!”
Um. Yeah. Like I believe THAT.
Here’s the problem(s)…since desperate retailers already marked down their merch before Christmas, they didn’t have much in the way of margin to deal with after Christmas. No problem…now they’re simply taking a loss on everything, just in order to move out the old merch to make way for the new.
“Collosally stupid” doesn’t begin to describe this. Read the rest of this entry »
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