Posts Tagged “McCain”

Let me get this out of the way first: I was wrong. I was wrong, because I thought that McCain would pull off a come-from-behind, skin-of-his-teeth victory, and keep the country from going over to the way of the far Left. Consider this my mea culpa. 

There were some interesting insights that we can gleen from the election, however, as marketers. Read the rest of this entry »

If you’ve been watching the debates, suffering through the commercials, or just listening to the parties squawk, you’ve probably gotten the ide, as I have, that both McCain and Obama are humorless drones. McCain comes across as largely stiff and formal, while Obama strikes me as a slick, albeit empty suit. Then I watched the Al Smith Benefit in New York. 

Who knew these guys had a sense of humor? Read the rest of this entry »

Appologies to Marshall McLuhan, but have you noticed what’s going on in the Presidential sweepstakes lately? The slogans, they are a-changin’, and when slogans change, you can bet your bottom contribution that there’s a major shakeup in the campaign strategies.

Early on, McCain latched onto the “Maverick” brand as his own. He doggedly trotted out his willingness to go against his own party, and be his own man. This consistency helped, but it was never the home run he was hoping for. Lately, he’s gone with “Country First” – a not-so-subtle jab at Barack “Citizen of the World” Obama.

The latest change is from the Obama camp. Read the rest of this entry »

Politics fascinates me. And nothing is more interesting to me to see how candidates are marketing themselves.

Obama is the “New!” “Fresh!” “Improved!” candiate.

McCain is the candidate for those who value “Different,” “Independent,” and “Maverick.”

Hillary was the “Traditional” candidate, with “Liberal” and “Progressive” values.

Only it’s all a lie. A big fat marketing lie. Read the rest of this entry »