Posts Tagged “mediocrity”

Okay, here’s the deal. From a very young age, my Dad taught me to analyze things critically. We started with TV commercials. (“Dash makes your washer like it’s 10 feet tall!” was a favorite target. My Dad would ask “why would you want a ten-foot tall washer? Would it clean better? Wouldn’t it be more difficult to use a washer that tall?) I learned to go past the hype and figure out what they were really saying, and how they used hype, tricks, and razzle-dazzle like a magician’s misdirection. He taught me to try to get to the meat of the matter – figure out what was really going on, and what they were REALLY selling. These were valuable lessons for my career as a marketing guy – but are coming in handy in what passes nowadays as “real life.” Here’s what I mean… Read the rest of this entry »