Posts Tagged “morality”

It’s no big secret that sex sells. What’s surprising though, is when a well-known, established brand, with products presumably in demand, resorts to using sex alone to sell it’s products. Exhibit A: Levi’s. The latest spot from the bluejeans moguls has two twenty-something impossibly beautiful people (both in Levi’s, natch) ascending the stairs on their way to what is obviously a “hook-up” (i.e.: meaningless sex between two people that barely know each other). The young man admits “I’m not really in a band.” The girl offers “I’m not really work for a lable.” The conversation continues, with each fessing up to lies they’ve told earlier. The denouement (if you can call it that) comes when he says, “truth is, I’ve been sleeping in my car.” As she strips down to her skivvies, she airily replies, “that’s okay…this isn’t really my apartment,” as the boy switches on the lights to reveal they are indeed in someone else’s apartment.

Pause with me for a nanosecond, whilst we ponder how many ways this ad trashes just about every moral value I can think of. Read the rest of this entry »