Posts Tagged “narrative”

If you wanna learn something about marketing, look no farther than national politics. People don’t really elect politicians. The elect their perception of who the politician is, what they perceive he or she stands for, and how well the image they project resonates with the perceptions the public has of them. So, when you think about it, what you’re really doing is listening to the stories the candidates tell. You vote for the story you like better – or more specifically, not just the story, but how good a job the storytellers do in selling the story.

In politics, the story – the narrative is everything. The candidates want to control their own story. At one time, the media was both a conduit for enabling the candidate to get their story to the public, and a watchdog that monitored the candidates story for veracity. Today, the media has largely put both those roles in the background, and taken on the dischordant roll of kingmaker. Read the rest of this entry »